Joe Fine is a charismatic, high-spirited man, who relocates his family from Brooklyn to New Orleans, in search of a better life. Joe's devotion to his family knows no bounds, and he seeks to provide them with the ultimate in the good life, from a palatial home to a steady string of extravagant gifts. Unfortunately, Joe's spending spree is wildly out of touch with reality, as his apparel business is teetering on the brink of collapse, a fact he refuses to accept.